About us

How we got our start?

About us How we got our start? Protecting your loved ones is a way of saying ‘I love you’.

I have always believed in this. One day as I was going about my life walking my two dogs and picking up after their daily detox, an idea struck me in a moment’s wonder which made me want to rush home and brainstorm this with my business-minded entrepreneur husband. I said to him, ‘’When there exist - baby strollers, baby seat belts, baby car booster seats and even baby safety gates at homes, why aren’t there similar products for dogs? He jumped at the idea at once and started helping me build my business, of spreading safety and many ‘I love you’ to dogs, cats and pets around the world. 

What makes our product unique?

Following living habits and needs of every pet, we put all zeal and thought to create distinctive pet products.

Why we love what we do?

At Newsoulomg, pets always come first. Such love and passion inspire us to make the lives of pets better than better.